Santa Barbara Style

Santa Barbara style is the essence of California cool. Nearly year-round sunshine, and endless outdoor possibilities, paired with top-notch resorts and fine dining, flavor local fashion with an unmistakable eclecticism. From beach-side boutiques to curated ateliers – that are destinations in their own right – the SB fashion scene is stocked with on-trend (and timeless) treasures, plus a few local gems you won't find anywhere else.