Tell us about yourself and your business.
I love living in Santa Barbara and being a small business owner. I moved here 11 years ago, and my “someday” place became home. I have two amazing grown sons who inspire and support me daily. When I’m not in the store, I am practicing hot yoga. This April, I will be celebrating the first birthday for ShineUP Men’s, and I couldn’t be more thrilled and proud.
How did you land in retail?
I am a FIDM graduate and worked as an assistant buyer for a big retailer at the beginning of my career. I took some time away from retail to become a wife and mother, and then my focus turned to fitness. I went from studio owner to fitness trainer and, after a long career in fitness management, which had me traveling all over L.A., I eventually landed in Santa Barbara. I understand people and believe in superior customer service. People want to feel genuinely welcomed and appreciated regardless of the industry.
What is the best part of owning a business in Santa Barbara?
Every day I meet new people, both residents, and visitors, who are discovering the Funk Zone. The vibe on Helena Avenue is so unique, and my retailer “neighbors” all support each other in the Funk Zone, and that feels like family! And what’s not to love about being half a block from the beach and within walking distance of some of the coolest shops, wine bars, and restaurants in town?
Was there a specific moment or event that inspired you to set up Shop in the Funk Zone?
I live in West Beach and dreamed of being able to have a store near the ocean that I could walk to every day. After months of searching and not finding the right space, I gave up and just waited for it to find me. 14 Helena Avenue came to me one rainy January day in 2019 when a very good friend asked me to come and look at an available space. I knew right away that I was standing in the new home for ShineUP Men's. My customers always comment on what a cool space it is, how good it feels, and the unique clothing and goods I have curated for this cozy spot. My focus has always been on creating a place where people want to come and hang out, have a beer or glass of wine, and take in the good vibes!
What are you most excited about offering your ShineUP Men’s customers right now?
I love everything in the store right now because I handpicked it! When I travel to shows, I like meeting the makers, learning about their product, how it’s made, and the inspiration behind it. My goal is to bring in brands unique to Santa Barbara, that offer quality-crafted goods, at an affordable price point. I want everyone who walks through the door to be able to shop here and feel like they are getting something different - from Raw denim, that is made in L.A. on antique Singer sewing machines to knives and hatchets handmade in Europe. I also carry jewelry, bags, sunglasses, and so much more.
14 Helena Street
Santa Barbara, CA 93101
805.869.2414
Shine-Up.com
