The American Colors flagship store, located just off of State Street in downtown Santa Barbara, offers the kind of basic clothing that’s timeless, relaxed, and sophisticated, without sacrificing fit or that subtle “cool factor”. The brand, established in 1997 by Henry Lehr, has been operated by son, Alex and daughter-in-law, Shannon since 2003. The couple has continued the family tradition of producing exceptional basics, including shirting, dresses, tunics and t-shirts, in an array of sophisticated colors, while evolving the quality and sustainability of the fabrics. All raw material for American Colors goods is procured in Japan and then cut, sewn, and washed exclusively in the United States. The flagship store carries a variety of other great collections, all complementary to the in-house brand, from companies sharing similar values - sustainability, quality, and character. Shop bags from Will Leather Goods, jeans from Big Star Denim, feminine blouses from 0039 Italy, hand-crafted sandals from Beek and jewelry from Santa Barbara native, Marisa Mason, and so much more. In a world full of “fast-fashion”, the American Colors’ family owned and run business is a breath of fresh air. The Lehrs both agree, “It’s truly a labor of love for us. We are small and love being small. We love to meet our customers, hear their stories, and enjoy being a part of the fabric of the Santa Barbara community”.
11 West Canon Perdido Street
Santa Barbara, CA 93101